How AI Is Improving Product Search and Recommendations Online
In the ever-evolving world of e-commerce, providing a seamless and personalized shopping experience is no longer just a luxury; it's a necessity. As consumers are bombarded with endless options, businesses are turning to artificial intelligence (AI) to streamline product searches and enhance recommendations. AI is revolutionizing the way consumers interact with online stores, making it easier for them to find what they need while offering tailored suggestions that drive sales. AI in Product Search: Revolutionizing the Shopping Journey Product search is the cornerstone of any e-commerce platform. Traditionally, online stores relied on basic keyword matching and filters to help customers find products. However, these systems often struggled to understand the true intent behind a search query. This is where AI comes in, offering far more advanced and efficient ways to process searches and deliver relevant results. How AI Improves Product Search: Natural Language Processing (NL...